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Hello, I’m Juan Vargas

I am a Marketing Strategy and Analytics Consultant based in New York City with an MBA in Business Analytics from Pace University’s Lubin School of Business and a dual Bachelor’s degree in Marketing and International Business. My academic background combines business strategy, marketing, and advanced data analysis, allowing me to approach business challenges from both analytical and strategic perspectives.

My work focuses on helping entrepreneurs, organizations, and public programs grow through data-driven decision making. I specialize in translating complex data into actionable marketing strategies, combining market research, digital marketing, and business analytics to support sustainable growth.

Currently, I support programs serving 500+ entrepreneurs annually, providing consulting, marketing strategy, and analytics through initiatives such as the Restaurant 311 Program and Restaurant Academy in New York City.

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Data-Driven Marketing

Turning insights into measurable growth strategies

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500+ Businesses Supported

Driving growth through consulting and program execution

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Marketing & Analytics

30%+ performance improvements and 100%+ campaign growth

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Proven Growth Results

Bridging strategy, execution, and data science

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Global Perspective

Research and consulting experience across international markets

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End-to-End Execution

From strategy to websites, content, and campaigns

Data-Driven Growth That Delivers Results

I specialize in turning data into actionable marketing strategies that drive measurable growth. From increasing program participation to improving conversion rates, my work focuses on delivering real outcomes—not just ideas. By combining analytics with execution, I help businesses make smarter decisions and scale effectively.

  • Python, Tableau, R, SPSS, Qualtrics, Google Analytics, Excel (Advanced), Data Modeling, Program Reporting 

  • Monday.com, Mailchimp, Klaviyo, CRM, Social Media, Shopify, Wix, Squarespace, Adobe Creative Cloud, Google Ads 

  • Market Research, Project Management, Event Marketing, Growth Strategy, Competitive Analysis

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