Logo of the Association for a Better New York featuring the acronym 'abny' in blue lowercase letters with the tagline 'association for a better new york' underneath.

Association for a Better New York FIFA Grant

The Queens Chamber of Commerce is one of New York City's leading business advocacy organizations, supporting thousands of local businesses across the borough through programs, resources, and community initiatives.

Awarded a grant through the Queens Chamber of Commerce to design and develop a digital business toolkit supporting NYC small businesses ahead of World Cup 2026. This initiative brought together the Queens Chamber of Commerce, the ABNY Foundation, and NYC Tourism + Conventions to create a practical, borough-specific resource helping local businesses in all five boroughs maximize visibility, foot traffic, and revenue during one of the most-watched sporting events in history. The project encompassed web design, technical integrations, content strategy, and cross-borough customization — from concept to launch.

  • Designed and developed a custom website to host the toolkit, handling all UX design and technical integrations end-to-end

  • Built and launched a comprehensive Business Toolkit covering all five NYC boroughs in partnership with the Queens Chamber of Commerce, ABNY Foundation, and NYC Tourism + Conventions

  • Surpassed 18,000 unique page views within 30 days of launch

  • Earned press recognition, including a press conference, CNN interview, and a feature in QNS (Queens news source)

Group of diverse people smiling and standing in front of a black brick building with flags, including a New York Knicks flag and an American flag, during daytime.
Flyer for Queens Chamber of Commerce event celebrating soccer in 2026, featuring a soccer ball icon and a QR code for download, set against a background of a sports stadium filled with spectators.
A promotional flyer featuring a soccer ball and colorful cocktails, with text indicating a special offer and event details, including the Manhattan Chamber of Commerce logo.
Promotional flyer featuring the text "You are in Staten Island" with an image of a soccer ball and colorful cocktails, recommended price $20, and a claim offer button.
An image featuring a promotional graphic with the text 'You are in Brooklyn' above a soccer ball. Below, there are illustrations of two colorful cocktails with cherries and lime slices, and a purple circle indicating '$20'. Additional text and icons for date, time, and address are present along with a QR code.
A flyer for a Queens Chamber of Commerce event featuring colorful illustrations of cocktails with fruit garnishes, and a soccer ball at the top. The flyer includes details for date, time, and location, a $20 price, a QR code, and a blue button labeled "Claim Offer."
A poster with the text "You are in Bronx" at the top, featuring a soccer ball and colorful cocktails with garnishes, and promotional details including a $20 price, date, time, and address, with the Bronx Chamber of Commerce logo at the bottom.
Access Toolkit

Press

Red CNN logo with black background.
Black sign with red letters spelling 'QNS' inside a speech bubble outline.

My Approach

Creating a toolkit that assists with reocmmendations and marketing collateral fro small businesses, entrepreneurs, and well-established businesses during the biggest global soccer event.

Accessibility-First Approach

The design and technical build focused on clarity and simplicity — making sure business owners could easily download, navigate, and apply the resources without technical barriers. Every decision, from layout to language, was made with the end user in mind.

Digital Strategy & Outreach

Utilized data-informed content strategy and targeted outreach to drive adoption and visibility, surpassing 2,500 page views within two weeks of launch and earning press coverage including a CNN interview and a feature in QNS.

Cross-Borough Collaboration

Leveraged partnerships with Chambers of Commerce, BIDs, and economic development organizations across Manhattan, Brooklyn, Queens, The Bronx, and Staten Island to tailor content for each borough's unique business community and ensure wide distribution.