Nicole Biscardi & Co Logo
A woman speaker presenting at a conference with a large screen displaying a green-themed presentation slide that reads "Here to Help Small Businesses". Audience members are sitting and listening in a modern conference room.

Position: Marketing Consultant & Specialist

Key Functions: Website design, data analysis, content creation, consulting.

Key Achievements:

  • Planned, designed, and developed the Restaurant Academy program for NYC Small Business Services (SBS) using market research, resulting in 236 confirmed participants and 605 unique registrations.

  • Manages marketing materials and website development, incorporating analytics and engagement metrics to support entrepreneurs through NYC chambers of commerce and BIDs, supporting 500+ entrepreneurs annually.

  • Developed and executed targeted digital marketing strategies and content campaigns for hospitality clients, driving increased visibility and engagement across social media and industry networks.

  • Collaborated with NYC chambers of commerce and Business Improvement Districts (BIDs) to deliver customized marketing consulting, workshops, and resources that enhanced business growth and community impact for restaurant and hospitality entrepreneurs.

  • Launched the Restaurant Academy pilot in May 2025 (running through July), exceeding attendance goals across all levels (185 in Level 1, 160 in Level 2, 35 in Level 3) with a 4.68/5 satisfaction rating and advancing entrepreneurs from ideation to operational stages, including pop-ups, catering, and upcoming restaurant openings in 2026.

  • Delivered high-impact consulting and resources through the Restaurant Academy, resulting in 33% of participants completing business plans, 33% securing spaces, and 33% achieving operational status, fostering real-world business success and community economic growth.

A woman stands at a podium smiling during a conference, with three women seated on stage behind her. The background displays a large screen with the NYC Restaurant Academy logo, showing a fork and spoon inside a location pin with laurel branches. To the left, a sign reads, 'Welcome to the NYC Restaurant Academy Networking & Resource Event, September 16, 2025, 5:30-7:00 pm.' The audience faces the stage, and the room has wood-paneled walls and a clock showing 6:15.

Our Partners

Logo featuring a blue outline map of New York State with text that reads 'New York State of Opportunity' and 'Empire State Development' separated by a vertical blue line.
Logo of the Queens Chamber of Commerce featuring a blue and red Q symbol with green and blue text.
NYC Small Business Services logo with the words careers, businesses, neighborhoods.
Dark background with a logo in the center reading 'Grand Street BID' and an illustration of a cityscape above it.

My Approach

Partnerships and professional relations to foster economic growth. We deliver high-quality assets including consulting, training, and reporting.

Marketing Tactics

Utilizing data analysis and outreach marketing strategies to achieve registration goals across multiple projects.

Global Approach

A global perspective and multilingual capabilities are key to the development and success of these programs, allowing me to connect with diverse entrepreneurs and communities.

Website Design

Designed and launched a fully functioning website including all its visual elements for a consulting brand.

Explore Website
Explore Website

Key Projects

Explore key projects where we make real impact on small business in New York City.

NYC Restaurant Academy

Logo for NYC Restaurant Academy featuring a fork and spoon inside a location pin, surrounded by a laurel wreath, with text 'NYC Restaurant Academy'

We conceptualized and launched this comprehensive training program from inception, crafting the full curriculum, tackling key sector pain points, developing the visual identity and branding, and engineering the supporting digital infrastructure.

The Academy empowers emerging restaurateurs and early-phase food & beverage entrepreneurs with essential expertise in business planning, launch strategies, legal and regulatory navigation, and high-impact operational tactics—all geared toward maximizing profitability and building sustainable ventures.

Our impact extends far beyond classroom learning: our team has directly guided more than 238 distinct founders through the intricacies of the foodservice industry, turning concepts into viable, successful operations.

Grow On Grand

Logo with a stylized bridge, a green plant, and the text "Grow on the Grand" in green and blue.

Nicole Biscardi & Company has been instrumental in bolstering the commercial vitality of Grand Street in Brooklyn through specialized, grant-supported advisory services under the Grand Street Business Improvement District's Grow on Grand program.

The firm has collaborated closely with neighborhood business owners, offering customized expertise across a wide range of areas—including digital marketing strategies, financial planning, exterior and storefront enhancements, regulatory adherence, and day-to-day operational optimization—to foster measurable expansion and resilience.