Website Design For Numi Global Curiosities
Numi Global Curiosities is a West Village retailer's website featuring ethically-sourced artisan home goods, textiles, and curiosities from over 20 countries, founded by a veteran buyer with 20+ years at Saks Fifth Avenue and ABC Carpet & Home.
Designed and built the e-commerce storefront on Square Online, including layout, navigation, and category architecture
Produced product photography for select catalog items
Wrote and edited product descriptions and page copy across 25+ active and coming-soon categories
Developed a full SEO strategy including keyword research, meta titles and descriptions, H1 copy, image alt text, schema markup, and a Pinterest SEO guide
Created a room inspiration gallery concept with SEO-optimized captions and image naming conventions
My Approach
A full digital overhaul of an artisan retail brand with deep roots and a global product catalog — built to match the richness of the inventory with a shopping experience that felt equally curated and accessible.
SEO Strategy
Developed a comprehensive SEO package covering keyword research, meta titles and descriptions, H1 page copy, image alt text naming conventions, schema markup, and a Pinterest SEO guide — giving the brand a strong foundation for long-term organic search visibility.
360 Approach
The design and technical build focused on translating NUMI's physical store experience into a clean, shoppable digital presence — making it easy for customers to browse 379+ products across 25+ categories without losing the handcrafted, one-of-a-kind character of the brand.