Numi Global Curiosities

NUMI logo with the tagline 'Global Curiosities' in stylized text.

Website Design For Numi Global Curios

  • Designed and built the e-commerce storefront on Square Online, including layout, navigation, and category architecture

  • Produced product photography for select catalog items

  • Wrote and edited product descriptions and page copy across 25+ active and coming-soon categories

  • Developed a full SEO strategy including keyword research, meta titles and descriptions, H1 copy, image alt text, schema markup, and a Pinterest SEO guide

  • Created a room inspiration gallery concept with SEO-optimized captions and image naming conventions

A living room with a green and white striped area rug, a curved beige sofa, wooden chairs, a coffee table with white vases, and large windows revealing outdoor greenery and hills.
A cozy living room corner featuring a white textured sofa with knit and embroidered cushions, a wooden sideboard with decorative vases and a globe, and an orange coffee table with a stack of books, a wooden bowl, and a ceramic mug. The room has a patterned rug and a warm, inviting atmosphere.
Numi Global Curiosities
Numi Global Curiosities
Explore Website

My Approach

A full digital overhaul of an artisan retail brand with deep roots and a global product catalog — built to match the richness of the inventory with a shopping experience that felt equally curated and accessible.

Developed a comprehensive SEO package covering keyword research, meta titles and descriptions, H1 page copy, image alt text naming conventions, schema markup, and a Pinterest SEO guide — giving the brand a strong foundation for long-term organic search visibility.

SEO Strategy

The design and technical build focused on translating NUMI's physical store experience into a clean, shoppable digital presence — making it easy for customers to browse 379+ products across 25+ categories without losing the handcrafted, one-of-a-kind character of the brand.

360 Approach