Professor G. Travels
Website Redesign For Professor G Travels
Led a full redesign of a 100+ page website, restructuring navigation and content architecture across 19+ country/destination sections (Food & Culture, Tourism, and Social Entrepreneurship pages for each)
Developed a templatized page system to standardize layout, formatting, and content structure across all destination pages, improving consistency and simplifying future updates
Created a brand guide to unify visual identity, typography, and tone across the site
Wrote, edited, and reorganized copy across dozens of pages, including bios, program descriptions, and destination content
Executed SEO optimization across hundreds of images, including alt text, file naming conventions, and metadata
Integrated new media assets (photos, videos, blog content) across country and destination pages
Collaborated directly with the site owner throughout a multi-month redesign running through August 2026
My Approach
A full redesign of a 100+ page academic travel and research website, built to bring order to years of accumulated content while preserving the personal, storytelling voice at its core.
Content Architecture
Developed a templatized page system across 19+ destination sections, each organized into consistent Food & Culture, Tourism, and Social Entrepreneurship categories. This structure made it possible to scale the site without sacrificing consistency, and gave future updates a clear, repeatable framework to follow.
Brand & Visual Identity
Created a cohesive brand guide to unify typography, color, and tone across dozens of pages built over multiple years. The visual refresh focused on giving the site a polished, professional feel — one that matched the caliber of the research and travel experience behind it, without losing its warmth.