Professor G Travels logo
Professor G Travels logo

Website Desing For Dr. Claudia Green

Professor G. Travels is a website that inspires people everywhere to explore the world. Dr. Claudia Green has visited more than 50 countries, conducting research along the way in social entrepreneurship, food, and culture.

Key highlights:

  • Led a full redesign of a 100+ page website, restructuring navigation and content architecture across 19+ country/destination sections (Food & Culture, Tourism, and Social Entrepreneurship pages for each)

  • Developed a templatized page system to standardize layout, formatting, and content structure across all destination pages, improving consistency and simplifying future updates

  • Created a brand guide to unify visual identity, typography, and tone across the site

  • Wrote, edited, and reorganized copy across dozens of pages, including bios, program descriptions, and destination content

  • Executed SEO optimization across hundreds of images, including alt text, file naming conventions, and metadata

  • Integrated new media assets (photos, videos, blog content) across country and destination pages

  • Collaborated directly with the site owner throughout a multi-month redesign running through August 2026

Travel website homepage featuring a tropical beach with palm trees, a straw umbrella, lounge chairs, and turquoise water.
Travel website homepage featuring a tropical beach with palm trees, a straw umbrella, lounge chairs, and turquoise water.
Collage of travel destinations including boats in Ghana, Taj Mahal in India, Torii gate in Japan, beach in Mauritius, Medina in Morocco, pagodas in Myanmar, skyline in Panama, Machu Picchu in Peru, safari in South Africa, beach in United States, and river scene in Vietnam, with a group of people interacting with an elephant below.
Collage of travel destinations including boats in Ghana, Taj Mahal in India, Torii gate in Japan, beach in Mauritius, Medina in Morocco, pagodas in Myanmar, skyline in Panama, Machu Picchu in Peru, safari in South Africa, beach in United States, and river scene in Vietnam, with a group of people interacting with an elephant below.
Colorful fruit market on a boat docked on water, with a person wearing a conical hat selling various fresh fruits in small containers.
Colorful fruit market on a boat docked on water, with a person wearing a conical hat selling various fresh fruits in small containers.
A scenic Japanese landscape featuring a traditional pagoda, with Mount Fuji in the background, and vibrant autumn foliage in red and orange.
A scenic Japanese landscape featuring a traditional pagoda, with Mount Fuji in the background, and vibrant autumn foliage in red and orange.
A webpage featuring the title "Behind the Leather Jacket: Sustainability and the Tanneries of Fez," with a green background and an image of tannery dye pots. Below, there is a section labeled "Press & Partners" showing logos of various companies including Forbes, Newsmax, Gothamist, TTW, WalletHub, Fulbright, Google, Pace University, and the Olympic rings.
A webpage featuring the title "Behind the Leather Jacket: Sustainability and the Tanneries of Fez," with a green background and an image of tannery dye pots. Below, there is a section labeled "Press & Partners" showing logos of various companies including Forbes, Newsmax, Gothamist, TTW, WalletHub, Fulbright, Google, Pace University, and the Olympic rings.
Website contact form on a beige background with fields for name, email, and question, and a green submit button, alongside a section with the name 'Professor G. Travels' and social media icons.
Website contact form on a beige background with fields for name, email, and question, and a green submit button, alongside a section with the name 'Professor G. Travels' and social media icons.

My Approach

A full redesign of a 100+ page academic travel and research website, built to bring order to years of accumulated content while preserving the personal, storytelling voice at its core.

Brand & Visual Identity

Created a cohesive brand guide to unify typography, color, and tone across dozens of pages built over multiple years. The visual refresh focused on giving the site a polished, professional feel — one that matched the caliber of the research and travel experience behind it, without losing its warmth.

Content Architecture

Developed a templatized page system across 19+ destination sections, each organized into consistent Food & Culture, Tourism, and Social Entrepreneurship categories. This structure made it possible to scale the site without sacrificing consistency, and gave future updates a clear, repeatable framework to follow.

Explore Professor G Travels' Website