Position: Marketing Strategy & Analytics Consultant
Key Functions: Website design, data analysis, content creation, and communication’s strategy
Key Achievements:
Planned, designed, and developed the Restaurant Academy program for NYC Small Business Services (SBS) using market research, resulting in 236 confirmed participants and 604 unique registrations.
Manages marketing materials and website development, incorporating analytics and engagement metrics to support entrepreneurs through NYC chambers of commerce and BIDs, supporting 500+ entrepreneurs annually.
Develops marketing materials and promotional collateral to support the Restaurant 311 program, including a functional program website and creative assets for email and digital communications.
Builds and maintain strong relationships with leadership at Queens Business Improvement Districts (BIDs) and merchant associations to effectively promote the Restaurant 311 program to local businesses.
Designs and execute targeted email marketing campaigns to engage existing clients and attract prospective participants.
Collects, organize, and analyze program outcomes, success stories, and key performance data from Restaurant 311 clients to support reporting and program optimizatio
My Approach
Utilizing marketing tactics and bilingual capabilities to drive more survey responses. Furthermore, using advanced data analysis software such as Python and Tableau to identify key trends.
Data-Driven Strategy
I take a data-driven approach to consulting by analyzing market trends, business performance indicators, and program data to guide strategic decisions. By evaluating customer behavior, marketing performance, and operational metrics, I help entrepreneurs identify opportunities for growth, improve their marketing efforts, and make informed business decisions that lead to measurable results.
Practical Business Consulting
My consulting approach focuses on translating insights into actionable strategies for small business owners. Through one-on-one consultations, I work closely with entrepreneurs to assess their business models, marketing strategies, and operational challenges, providing practical recommendations that support sustainable growth and long-term success within the local business community.
Website Design
Designed and Launched a fully functioning website for the restaurant 311 program and a tourism initiative in Queens. Additionally, the website stores training materials available for program clients.
Explore other websites designed for clients in this program:
Content Creation
Menu engeneering, email marketing, and social media marketing are some of the content I create for clients depending on their needs. Besides creating these materials, I teach my clients key digital marketing tactics to get the most out of their communications strategy.
