Position: Marketing Strategy & Analytics Consultant
Key Functions: Website design, data analysis, content creation, and communication’s strategy
Key Achievements:
Utilizes data-driven marketing tactics and technology to enhance the program, growing the client base from 88 to over 120 within four months.
Provides marketing and business management consultations informed by data analysis, performance reporting, and market insights to members of the Restaurant 311 Program offered by the Queens Chamber of Commerce, resulting in an approximate 30% increase in post consultation success rates.
Develops marketing materials and promotional collateral to support the Restaurant 311 program, including a functional program website and creative assets for email and digital communications.
Builds and maintain strong relationships with leadership at Queens Business Improvement Districts (BIDs) and merchant associations to effectively promote the Restaurant 311 program to local businesses.
Designs and execute targeted email marketing campaigns to engage existing clients and attract prospective participants.
Collects, organize, and analyze program outcomes, success stories, and key performance data from Restaurant 311 clients to support reporting and program optimization.
My Approach
Utilizing marketing tactics and bilingual capabilities to drive more survey responses. Furthermore, using advanced data analysis software such as Python and Tableau to identify key trends.
Data-Driven Strategy
I take a data-driven approach to consulting by analyzing market trends, business performance indicators, and program data to guide strategic decisions. By evaluating customer behavior, marketing performance, and operational metrics, I help entrepreneurs identify opportunities for growth, improve their marketing efforts, and make informed business decisions that lead to measurable results.
Practical Business Consulting
My consulting approach focuses on translating insights into actionable strategies for small business owners. Through one-on-one consultations, I work closely with entrepreneurs to assess their business models, marketing strategies, and operational challenges, providing practical recommendations that support sustainable growth and long-term success within the local business community.
Website Design
Designed and Launched a fully functioning website for the restaurant 311 program and a tourism initiative in Queens. Additionally, the website stores training materials available for program clients.
Explore other websites designed for clients in this program:
Content Creation
Menu engeneering, email marketing, and social media marketing are some of the content I create for clients depending on their needs. Besides creating these materials, I teach my clients key digital marketing tactics to get the most out of their communications strategy.
