Position: Creative Marketing Director
Key Functions: Website design, content creation, data analysis, and branding.
Key Achievements:
Created a Social Media campaign on Instagram, reaching 43k users and gaining 10K followers over two months.
Performed Marketing tasks related to content creation, graphic design, photography, and video edition, producing beautiful product images.
Utilized Qualtrics and data analysis tools such as Excel and Python, to run a clinical study with more than 100 participants to test product performance.
My Approach
Using a combination of market research, testimonials, and high-quality content to reach our target market.
3-Month Clinical Study
Sometimes data needs to be collected to build credibility. I gathered 100 participants who tried the product, answered questions, and uploaded progress pictures to our dashboard every week for 12 weeks. Afterwards, the data collected gave us a foundation to start crafting a marketing strategy.
High Quality Content
I focused on capturing and producing high-quality content for the brand. I am a firm believer that high-quality visuals increase sales by at least 20%.
Website Design
Designed and Launched a fully functioning e-commerce website including all its visual elements, for a brand that produces skin serums based on mushrooms.
Branding & Content Creation
Curated a modern, luxurious, and visually appealing aesthetic for the brand and implemented it across all communication channels.
Data Analysis
I managed a clinical study with a sample of 100 people that tried the product for 4 weeks and analyzed the data to find the study results and produce infographics to increase credibility.
70% of businesses report that insights are critical to their marketing and strategy
