Logo of Silkcure Underwear featuring a large white letter S on a blue background with the brand name in white text.
Packaging of Silkcut underwear featuring a black-and-white photo of a young man with short, tousled hair, wearing a white t-shirt, looking thoughtful with his hand on his chin, against a background with blue horizontal stripes and the brand name 'SILKCUT' at the top.

Position: Marketing Director

Key Functions: Digital marketing strategy, website design, content creation, data analysis, and branding.

Key Achievements:

  • Orchestrated successful email marketing campaigns with an average of 40% open rate and click-through rate of 5% on an email list of 28k.

  • Conducted market research to analyze customer data and derive insights for crafting future marketing campaigns.

  • Created and managed the 2023 Black Friday campaign, increasing the conversion rate by 115% compared to the previous year.

  • Led the digital strategy and positioning of the brand during 2023, acquiring an average of 86 customers per month and increasing the conversion rate by 75% compared to the previous year.

  • Optimized inventory management by accurately forecasting reorder quantities and tracking stock levels using advanced Microsoft Excel tools, ensuring seamless operations and minimizing stockouts.

My Approach

Using customer data to analyze patterns and predict future customer behavior, allowing for more targeted marketing strategies and improved customer engagement.

80% ROI

Using data analytics to know customer trends, your return on investment can increase by up to 80%.

Data Enlightens

Learn what’s best works for your company using analyzing customer data.

Email Marketing

Explore some of the email marketing templates that had some of the conversion rates, increased ROI by 115% in Black Friday and Cyber Monday campaigns

Black and white photo of a young man with curly hair wearing a white t-shirt, promoting a Black Friday sale with discounts and a shop now button.
Product infographic for SilkCut underwear featuring images of a man squatting in a white tank top and shorts, and a close-up of a man’s waist in white briefs, with text about the brand's functionality, fit, and fabric sources.
Advertisement for Savvy Bundles, offering up to 40% off, featuring SilkCut fabric in pink, blue, and black colors.
A promotional graphic for SILKCUT featuring a black and white photo of a young man with styled hair, touching his chin, with bold text saying welcome and offering 15% off on the next order, along with a "Shop Now" button.
A promotional advertisement offering a buy one, get one free deal using code BOGO2024, ending today. The ad features colorful silk cut fabric samples in black, dark blue, light blue, purple, green, and red.
A black and white advertisement featuring a muscular man in a fighting stance kicking with his right leg, wearing shorts, socks, and sneakers. The background is gray with white wavy lines at the top and bottom. Text reads 'SIZE BUNDLES' and 'KICK OFF YOUR SAVINGS WITH THESE DEALS MADE FOR YOU'. A white button at the bottom says 'SHOP NOW'.

Branding

In 2023, I led the rebranding of Tani USA, now SilkCut Underwear. The main challenge was retaining our existing customer base while differentiating the brand from competitors in the global market.

SilkCut Underwear logo with a large letter S, overlapping the words 'SilkCut' and 'Underwear' in gray on a black background.
Two clothing tags, one black with white text and one white with black text, from Silkcut underwear. The black tag features the Silkcut logo and the slogan "The Perfect Fit," along with social media handle and website. The white tag highlights product features including maximum comfort guarantee, sustainable materials, perfect body fit, specialized fabric, and laundry care symbols.
Advertisement for SilkCut's new spring collection featuring seamless, colorful, and comfortable fabric options in various shades, including black, blue, purple, green, and red.
Advertisement for new colorful men's underwear in six styles, displayed in black, gray, blue, purple, green, and red, with the text 'Introducing New Colors & Styles' and 'Shop Now'

Website Design

Designed and launched a fully functioning e-commerce website with more than 40 products and 4–10 variations per product, customer accounts, and implemented systems to optimize CRM.

Explore Website
Explore Website