Pace University logo with a black background and blue text.
Wine barrels stacked along the walls in a cellar with a window at the end.
Tall, narrow cypress trees in a rural landscape with vineyard grapevines in the foreground, a blue sky with a few clouds, and the moon visible in the sky.

Pace University is a private university based in New York City with a global research footprint, known for its programs in business, entrepreneurship, and international studies, including field research partnerships abroad.

Position: Graduate Research Assistant

Key Functions: Survey engineering, data analysis, and academic writing.

Key Achievements:

  • Conducted on-site primary data collection for an international research project in Andalusia, Spain, gathering firsthand insights into the intersection of tourism, entrepreneurship, and local business.

  • Interviewed business owners and entrepreneurs to identify opportunities, challenges, and market dynamics within the tourism sector.

  • Supported a graduate professor by translating interviews and research discussions from Spanish to English, ensuring accuracy and contextual clarity.

  • Analyzed qualitative and quantitative data using tools such as Python and Tableau to identify trends and support research-driven decision-making.

  • Developed Python-based analytical scripts to support faculty research on LSTM models, econometric analysis, and credit card debt, contributing to data preparation, modeling, and exploratory analysis.

  • Contributed to two academic publications by authoring and editing research articles for submission to peer-reviewed journals in the field of tourism and entrepreneurship.

Research FIndings
A dining room set up for a celebration with tables covered in blue tablecloths, white chairs with beige slipcovers, and tables set with blue glasses, white plates, and silverware. The room has white walls, dark wood beams, artwork on the walls, and a door leading to a patio with greenery outside.
Interior of a museum or educational exhibit with informational display boards, signs, rocks, and wooden furniture, decorated with signs about bees and nature, with several children visiting the area.
Three people in a museum observe a detailed model of ancient or colonial architecture made from stone and wood. The model features walls, arches, and small towers. There are display signs and a TV screen on the wall behind them.
Colorful decorative items on a wire mesh, including plush bees with yellow and white bodies, smiles, and labels that say 'Museo de la Miel' and 'Jerez'; felt flowers in pink, green, blue, red, and orange; a woven basket; and a terracotta-colored background.
A woman and a young man stand outside a horse stable, smiling and posing for a photo. The woman is wearing sunglasses, a sleeveless green dress with a colorful necklace, and black sandals. The young man is wearing sunglasses, a white shirt, white pants, and white sneakers. They are standing next to a black horse that is in a stable.
A dining table set for a wine tasting with multiple wine glasses, bottles of wine, bowls of snacks, and informational sheets. In the background, a woman is holding a bottle of wine, with wine barrels labeled 'Dios Baco,' 'Eulalia,' and 'Old Oxford' visible. The room features exposed brick walls and framed artwork.

The Results

My Approach

Utilizing marketing tactics and bilingual capabilities to drive more survey responses. Furthermore, using advanced data analysis software such as Python and Tableau to identify key trends.

Decorative rock with colorful painted flowers and a sign reading 'Rancho Cariatano,' surrounded by small clay pots, flowers, and candles, with lush green trees and a clear blue sky in the background.
Scenic coastal landscape featuring rocky cliffs, sandy beach with sunbathers, clear turquoise water, and residential houses on the hillside under a blue sky.

Marketing Tactics

Promote the reasearch study using recognizable names such as Fulbright and Pace University and providing a consultation as incentive to drive more responses.

Global Approach

It was key for the study to approach entrepreneurs in their native language to build trust and credibility.