Nicole Biscardi & Co
Led the design and launch of the Restaurant Academy program for a New York City–based hospitality initiative, attracting 250 participants and 617 unique registrations, through data-driven market analysis and strategic outreach.
The program exceeded attendance goals, got a 4.68/5 satisfaction rating upon customer satisfaction surveys, and helped one-third of participants advance to business planning, securing locations, or operational launch. Among other projects, I supported over 500 entrepreneurs annually in turning concepts into revenue-generating businesses.
Queens Chamber of Commerce
Led data-driven marketing and consulting initiatives for the Restaurant 311 Program at the Queens Chamber of Commerce, growing the client base from 88 to over 100 businesses in less than four months.
I deliver strategic marketing and business consultations that increased post-consultation success rates by approximately 30%, while developing the program’s website, promotional assets, and targeted email campaigns.
Pace University
Conducted on-site primary research in Andalusia, Spain to find the intersection of tourism and entrepreneurship through in-depth interviews with local business owners.
Analyzed qualitative and quantitative data using Python and Tableau, developed analytical scripts supporting LSTM and econometric research, and contributed to two peer-reviewed academic publications through research, writing, and translation.
Shroom Skincare
Led website design and brand development initiatives, creating cohesive digital identities supported by strategic email and social media marketing.
Designed visual content, photography, and video assets to strengthen brand positioning, while launching an Instagram campaign that reached 43K users and generated 10K followers in two months.
Integrated consumer insights from a 100+ participant Qualtrics study to refine messaging, visuals, and overall brand strategy.
SilkCut Underwear
Led digital strategy and brand positioning in 2023, driving measurable growth through data-driven market research and high-performing email marketing campaigns resulting in 40% average open rate, 8% CTR to 28K+ subscribers.
Directed the 2023 Black Friday campaign, boosting conversion rate 115% YoY; optimized inventory forecasting with advanced Excel to minimize stockouts and support seamless operations.
Additionally, optimized inventory forecasting and stock management using customer insights and advanced Excel tools to support sustained operational efficiency and revenue growth.